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ralph-olazo- social media feed
  • Digital Marketing

How to Warm Up Your Social Media Feed and Grow Organically

  • October 14, 2025
  • By HelperNova
Often, companies think marketing managers shouldn’t follow other pages, leave comments, or reply to posts because it’s not professional, which is complete nonsense.

Don’t Let Your Page Look Like Spam

Here’s what really happens: when a page shows no interest in others, only posts cold content, and doesn’t interact with anyone, it starts to look like a spam page. That limits its organic growth, and the reach of its photos and videos drops.

Your audience wants a human connection. If your page ignores others, you limit your organic growth and your posts fail to perform.

Step 1: Act Like a Human, Not a Brand

  • • Scroll, like, comment, and reply as if you were a regular user.
  • • Follow relevant accounts in your niche.
  • • Watch stories, leave thoughtful comments, engage with content.

Wendy’s is one of the best examples of how a brand should behave online. If you look closely, they often reply with sarcasm, jokes, and memes to other pages or users (mostly on X). People see them as a ‘friend,’ not a cold, professional brand. That’s why they’ve built such strong loyalty and always have that constant buzz on social media.

The golden rule is to post like a creator or a real person, not like a faceless brand. Every page should act human, like, comment, reply, and follow other pages in your niche. That’s how your page stays active and grows naturally.

Warming Up feed

Some people might say this doesn’t work, but let’s not forget that just like any other success, it needs consistency.

Of course, it depends on what your brand’s goal is, but in most cases, this approach can be applied.

Before posting, try warming up your feed for a couple of days. Scroll like a normal user, show some interest, watch stories, visit profiles, leave comments, like stories. Fully step into your brand’s account and act the same way you would on your personal one.

If you warm up your feed the right way and stay consistent, you might not even need paid ads.

Consequence if ignored: Low engagement, wasted content, and slower growth.

Don’t Let Scheduled Posts Kill Your Social Media Growth

Trends can change in just one week or even a few days, so if your content is scheduled a month ahead, you might already be late.

You need to learn your social media flow, that’s when you start understanding your stats, how your posts perform, and what kind of content gets engagement. This only happens when you spend time on your account and actually feel the rhythm of it.

Marketers who manage many social media accounts often struggle because they usually have just one phone, and all notifications keep flooding in. That’s why they prefer to schedule content for one week or even a month. But the problem is that after scheduling, they often leave their channels and check them only once or twice a week, or sometimes not at all.

Without any engagement or feed warming, the content you worked hard on becomes cold and looks like spam. You end up with only a few likes and no comments. That’s why you shouldn’t schedule a whole month of content and then forget about your accounts.

Scheduling Posts

Many marketing managers struggle with this because after a long workday, no one wants to deal with constant social media notifications. Still, if you truly want to see results, you have to change the way you play the game.

We understand that scheduling posts in advance helps keep a consistent aesthetic and regular posting, which is very important when you’re trying to grow followers and engagement. But scheduling only works if you take care of it.

Check your posts after they go live, engage with users, warm up your feed, and if a trend changes, delete or replace the scheduled post. That’s the only way scheduling works. Otherwise, content goes cold, engagement drops, and your hard work is wasted. 

Once you learn how to warm up your feed the right way, it’s time to make your workflow easier with a scheduling tool. You don’t need to post everything manually, just choose the right platform that fits your needs. In our blog, “Best Social Media Scheduling Tools: Reviews of Metricool, Buffer & Hootsuite,” we mostly review the top 3 tools and help you figure out which one is the best fit for you.

Best Social Media Scheduling Tools: Reviews of Metricool, Buffer & Hootsuite

Managing social media on multiple platforms can feel like a full time job. Jumping between Instagram, Facebook, and TikTok eats up hours every week, hours you could spend growing your business or actually creating the content you love.
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